Chalhoub Group unveils ‘the skincare edition: unfiltered’ at hia hub 4.0

Sun, Dec, 14, 2025

“The skincare category currently accounts for 14% of the beauty market in the region, compared to 35% globally. At Chalhoub Group, we are committed to advancing this segment within the prestige beauty market, with the ambition to raise its share to 20% by next year. We are thrilled to unveil ‘The Skincare Edition: Unfiltered’ and to contribute to this groundbreaking event in Riyadh. As the beauty industry continues to evolve, particularly in the Middle East, this summit provides an exceptional platform for us to connect with skincare professionals and enthusiasts alike. We look forward to sharing our insights, showcasing innovative products, and engaging in meaningful conversations that align with our commitment to authenticity and excellence in skincare. This event marks a significant step forward in redefining beauty standards and fostering a deeper understanding of the unique needs of our region.” Said Patrick Chalhoub, Group President of Chalhoub Group

‘The Skincare Edition: Unfiltered’ will gather esteemed speakers and brand representatives for five engaging days at HIA Hub, featuring an impressive lineup of industry icons including Chairman of Shiseido EMEA – Franck Marilly; Founder of Aesop – Suzanne Santos; MD of L’Oreal Middle East – Laurent Duffier; CEO of Patyka – Pierre Juhen; CEO of L’Occitane en Provence – Adrien Geiger; Managing Director of Sephora Middle East – Hasmik Panossian; CEO of Waldencast – Michel Brousset; CEO of Whind – Hend Sebti; Group President of Chalhoub Group – Patrick Chalhoub and Salem Kaissi, SVP Beauty, Chalhoub Group. Attendees can look forward to daily talks, panels, workshops, seminars, and masterclasses, as well as a multitude of interactive exhibitions, must-see brand installations and nightly performances on the Billboard Arabia Stage.

Jomana Rashid Al-Rashid, CEO of the Saudi Research and Media Group, said: “We look forward to collaborating with Chalhoub Group and its business partners in the fourth edition of ‘Hia Hub’. This partnership represents a significant addition to the conference’s events, which has established a strong presence in the fashion and beauty sectors in the region over the past years.” Al-Rashid also highlighted the importance of ‘The Skincare Edition: Unfiltered’ in creating a new interactive experience and attracting additional segments, especially as the conference in its previous editions has fostered a culture of dialogue, interaction, and innovation.

For more information about Hia Hub and ‘The Skincare Edition: Unfiltered’, please visit hiahub.com. Guests can also register to receive updates on tickets, including early bird and VIP passes. 

CONTACT

Giancarlo Parolini
Director – Media Relations & Public Affairs
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